#25 – The Consumer Psychologist, Adam Ferrier

Adam Ferrier is ‘The Consumer Psychologist', Australia's leading consumer psychologist.  Adam was the Founding Partner and Global Head of Naked Communications, one of Australia's most awarded agencies, and is currently the Global Chief Strategy Officer / Partner at Cummins & Partners, a leading creative media agency in Australia.

After graduating from university with degrees in commerce AND clinical psychology, Adam began his career as a forensic psychologist in maximum security prisons, before making the leap to advertising!

Adam is a regular commentator on consumer behaviour on TV, including being a regular panelist on the Gruen series, Sky News and Ten News. He has appeared on Celebrity Apprentice and Australia's Next Top Model.  He has a weekly segment on national drive show ‘The One Percenters' on radio station MMM, and monthly show with James O'Loghlin ABC Sunday Nights. He's commentated and/or written for TIME, The Australian, Mumbrella, B&T (on editorial board), Fast Company, The Guardian, Wall Street Journal, and others.

Adam's work has won multiple awards and he is an in-demand keynote speaker.

Adam was part of the team that created and oversaw the implementation of the 2014 ABC Mental As… program.  A week of content to raise awareness, and create action for mental health issues in Australia.

Adam was the Curator and Co-Founder of MSIX (Marketing Sciences ideas Xchange) and the MSIX Awards. A conference dedicated to the helping marketers and advertisers embrace science and scientific principles to enhance their marketing, media and advertising efforts.

In May 2014 Adam released his first book, ‘The Advertising Effect: How to change behaviour' (Oxford University Press).

If you don't know what a consumer psychologist is or does, or perhaps you're wondering what influences your purchasing decisions, then listen to this interview!

Let's see how we all wear it differently – with Adam Ferrier

Suggested Resources




Adam's Self-Care Tip

Don't be too ambitious, be grateful.

Adam's Career Tip

Be Interesting!


Leave me or Adam a comment or some feedback about this episode in the comments section. I’ll respond to everyone!

Amy Felman

Leave a Comment